An alternative guide to Soho


Soho is one of London’s most popular areas and has been a hub of excitement and entertainment for decades. The unique attractions and bustling nightlife have made Soho a go-to destination for fun-seekers from all over the world. A number of celebrities and famous faces have also been spotted at the clubs and pubs of Soho, which has given the area many claims to fame.

Soho is in the heart of London and it sits alongside the Piccadilly area, which is great news for anyone planning to stay at the Piccadilly hotel London. Hop on a Tube train and before you know it you’ll find yourself in the centre of the iconic Soho district. There are plenty of big, famous things to see in London but our helpful guide will give you an inside look at the alternative side of Soho, giving you the chance to discover a whole different side of the city.


Berwick Street, London

The recent rise in comic book culture has given birth to a whole new generation of indie nerds that have taken pop culture by storm. It’s now cool to be a geek and this sleek comic book store in Soho has become a place of pilgrimage for fans of superheroes. Whether you’re a fan of popular comic book series like Marvel and DC or you prefer the more obscure titles found in the vast library of Japanese manga, you won’t struggle to find an amazing addition to your collection at Gosh. The shop’s ideal location means that you’ll only be a short journey away from the Piccadilly hotel London.

Sister Ray

Berwick Street, London

If you agree that there’s no better way to listen to music than on a classic record player, you’ll feel right at home in this popular record shop. Sister Ray has become one of the most popular spots for crate diggers in London and has settled nicely into London’s vinyl scene. Forget about digital downloads, dust off the old record player and make room on the shelf for some classic vinyl prints. Sister Ray specialises in all kinds of records from classic Rock to R&B which means you’re sure to find something to get your head bobbing. Don’t forget to let us know if you come across any great finds when you get back to our boutique hotels in London.

Soho Theatre

Dean Street, London

West End Theatres

If you’re looking for a fun night and you’re up for a laugh, be sure to stop by this iconic little venue in the heart of Soho. Locals flock to Soho Theatre every night to enjoy some of the best talents London has to offer. Open most nights of the week, the theatre specialises in comedy and cabaret performances but also features a variety of other acts. There are always new events and performances popping up every week theatre perfect for a family night out or an evening with your friends.