Five of the best independent boutiques in London


We all know the draws of the big department stores for those on a shopping spree. Liberty, with its history and grandeur, Harvey Nichols with its choice and opulence, and of course Selfridges with its more modern take on a department store while still maintaining its notable elegance, all bring in the crowds. But London is home to some of the finest boutiques in the world, where you’ll find stunning one-offs and quirky pieces that will look great in any wardrobe. And here at our conveniently located Piccadilly Hotel London, we know all the best places and hidden gems to help you find just what you’re looking for.



Cristobal is one of the best boutiques in the capital for costume jewellery. An antiques dealer by trade, the shop stocks individual pieces that have adorned some of the finest wrists in the world. With a collection that’s second to none, you’re almost guaranteed to find something you like. And with names such as Miriam Haskell and Stanley Hagler floating around, you’ll be the belle of the ball.

Located on the antiques-heavy Church Street, NW8, you could also spot a few simple (or not so simple) pieces for your home, too.

Merchant Archive

Founded a decade ago by Sophie Merchant, it began life as a capsule collection of vintage clothing, but has since grown into a striking Notting Hill boutique that’s filled with on-trend pieces that will turn heads. Runway-inspired collections complement the retro-inspired line by Sophie – as well as staple vintage womenswear. You’ll also find homeware and accessories peppered between the clothing.

Sitting on Kensington Park Road, W11, its surroundings are as elegant as its interior.


With labels including Ally Capellino, Wood Wood, and Sessun, as well as in-house label, Allsea, this hip boutique is often busy with those looking for casual, quality staples. Stocking both male and female clothes, as well as homewares, Hub is one of those boutiques you’ll not know you need to visit until you do.

Situated on Stoke Newington Church Street, N16, it’s easy to find again and again.

House of Hackney

‘Bright’ and ‘bold’ are two words to describe House of Hackney. Having grabbed the attention of designers around the world, the boutique is now in great demand – and for good reason. With a homeware collection that lifts any interior, as well as a vivacious clothing line, it’s become one of the go-to places for those looking for something a bit different, such as daring florals and on-trend tropical palm tree prints.

Sitting on Shoreditch High Street, E1, its hip exterior matches its cool interior.

Luna & Curious

Stocking women’s and children’s clothing, as well as accessories, homeware, and jewellery, Luna & Curious has something for everyone. Simple but quirky, the store’s clothing and jewellery collections are classic and timeless, but with a fun twist – particularly for the kids. The accessories and stationary epitomise on-trend simplicity, with gentle, earthy colours and striking patterns, so is the perfect place to treat yourself – and take home a souvenir for that special person.

Luna & Curious is located on Calvert Avenue, E2, so is easy to get to and from.

So next time you’re in London, why not see what hidden treasures you can find in our favourite boutiques?

You can save money by looking for discount hotels in West End London, and free up some cash to spend in the capital’s best boutiques.