Hidden fashion gems near Piccadilly Circus


Shopping in London is a rite of passage for every tourist visiting the city. With some of the most vibrant and diverse retail districts in the world, the city is a treasure trove for fashion lovers and shopping addicts of all ages.

The great thing about our hotels in West End London is their location. Right around the corner from The Piccadilly Hotel London, you’ll find all sorts of high-end clothes shops and luxurious boutiques. To help you make the most of your shopping trip, we’ve put together a list of local fashion hotspots.



Argyll Street, London

This Soho-based fashion outlet is home to a huge range of women’s clothing and has become one of the most popular outlets for shoppers in London. If you’re looking to kit out your wardrobe with the latest fashion lines, Oasis is the place to do it. With a diverse line of clothing and accessories from some of the world’s best designers, there is something to match anyone’s style. Whether you’re looking for a new dress to turn heads on your next night out in Soho or you’re just looking for a new pair of casual jeans, you’ll be spoilt for choice as you browse the shelves and explore the rails in Oasis.

Lee Jeans

Neal Street, London

For any guys looking to change up their style this New Year, Lee Jeans on Neal Street offers a wide range of trendy clothing sure to add something extra to your look. As the name suggests, this particular fashion retailer specialises in jeans and high-quality denim clothing. However, that is not all you can find there. In fact, there is a huge selection of shirts, boots and accessories to be found on the shelves of Lee Jeans. The rugged, natural interior of this boutique is reflective of the styles you can find on the shelves. This is a must-see for fashion lovers staying at The Piccadilly Hotel London.

Karen Miller

Oxford Street, London

Anyone familiar with the London fashion scene may be aware of this iconic womenswear brand but for those who have never been inside, Karen Miller offers some of the most sought-after styles in the city. Find a huge selection of catwalk-ready clothing that is sure to make your friends jealous. Specialising in chic womenswear, Karen Miller is a giant on London’s fashion scene. You’ll also find a plethora of other garments and accessories as you explore this unique boutique in the heart of London’s most vibrant retail district.


New Bond Street, London

If you’re looking for high-quality clothing, look no further than Belstaff. The luxurious boutique fashion retailer specialises in traditional British clothing and is a popular port of call for shoppers in the Piccadilly area. Take a peek inside and discover a wide selection of jackets, shirts, trousers, hats, handbags and all kinds of other high-end accessories. Whether you’re shopping for yourself or a loved one, Belstaff has an ample range of apparel for men and women.