The Shaftesbury Avenue Theatre- A Cultural Haven


If you are a fan of all things theatrical, then you must have visited the West End at some point. It is a place where tourists flock from far and wide to visit, especially if the latest blockbuster has come to town. There are so many places to choose from, so it can prove to be a difficult task ensuring you make the right decision. Certain factors must be taken into consideration, such as ticket pricing, location and atmosphere.

The Shaftesbury Avenue Theatre

 When it comes to securing the most sought-after seats in the auditorium, you need to act quickly. As soon as a show is announced, it normally sells out in hours, particularly if audiences have been waiting for it to come over from the USA or other parts of Europe.

For example, ‘The Book of Mormon’ has proved to be a huge hit all around the globe, and British theatre goers had to wait nearly two years for the musical to arrive at the West End after its original opening on Broadway in 2011. Devised by Trey Parker and Matt Stone, the creators of ‘South Park’, it was a resounding triumph due to the fact that no-one had seen anything quite like it before.

There has recently been an influx of brand new productions based around the musical careers of world-famous artists such as Michael Jackson, Queen and Abba. Even Gary Barlow from Take That has tapped into this niche market, with his programme ‘Let it Shine’ attracting millions of viewers every week. The aim of this talent competition is to assemble a five-piece boy band that will then star in a brand new stage musical, entitled ‘The Band.’

Based around the songs of Take That, ‘The Band’ is expected to become a worldwide success, and follow in the footsteps of other, similar productions such as ‘Thriller-Live’, ‘Jersey Boys’ and ‘We Will Rock You’. But where should you go in order to guarantee a memorable experience, with the perfect ambiance?

How about taking a trip to the Shaftesbury Theatre? This stunning building was designed by Bertie Crowe for two brothers, namely Walter and Frederick Melville, and opened on Boxing Day 1911 with a production of ‘The Three Musketeers’. It was originally named the ‘New Prince’s Theatre’, became the ‘Prince’s Theatre’ in 1914 and then changed to the Shaftesbury in 1962, when it was sold to EMI.

It originally had a capacity of 2,392h as ‘is expected to become a worldwide success, and follow in the footstepsEven Gary Barlow f hh sit alongside old classssictx of brand new shows which sit alongside old classicse it before.ample, the Book of Mormonl, it , but now holds only 1,400 people. It is relatively intimate compared to other places in the West End, which means that the atmosphere is incredible. Upcoming events include the ever-popular ‘Motown the Musical’, which is packed full of hits from the swinging sixties. With five star reviews across the board, it really is a must-see show!

And so many restaurants and bars do some excellent pre-theatre deals, so if you fancy something to eat before heading on down to the Shaftesbury then there is plenty of choice, and you could end up saving a fortune.  From two-for-one cocktails to prix fixe menus, you can start the evening off in style, and continue in the same vein.

There are cosy, casual bistros, elegant fine dining establishments and even a variety of traditional watering holes where you can tuck into some hearty pub grub, finished off with a sharing dessert for two. If you are after something a little more continental then how about a pizza in Da Mario’s, soupe du jour at Mon Plaisir or a Portuguese custard tart from I Love Nata? The choice is endless!

When the final curtain call has been made and people start to sift out of the Shaftesbury and head for home, you can make your way to the Piccadilly London West End Hotel and climb into a plush, comfortable bed, full of food, drink and camaraderie. Accommodation in the West End does not come any better than at the Piccadilly, as all tastes are catered for.

As soon as you enter the foyer, you will immediately be impressed by the stunning surroundings and tasteful furnishings. And, when you are shown to your luxury suite, there will be everything on hand which you need after a long, hard day exploring the capital. Tea and coffee making facilities are provided, and you can channel-hop at your leisure, safely ensconced in a soft, cosy duvet.

If you have any pressing queries or wish to make upgrades or adjustments then just ask one of the friendly team, as they will be more than happy to help. And why not take some time out for yourself and indulge in a little pampering? With a fantastic on-site spa, you can even have your make-up done before attending a show at the Shaftesbury and look like a celebrity!

For more information as regards booking and availability just give the Piccadilly London West End Hotel a call today on 020 7871 6000.